Fitbit Price Guide: What to Expect When Shopping in 2024?

Wearable technology has become increasingly popular in recent years, and Fitbit is one of the leading brands in the market.

Fitbit offers a range of devices that track fitness and health metrics, such as steps taken, calories burned, heart rate, and sleep patterns.

However, before purchasing a Fitbit device, it’s important to know the cost to ensure that it fits within your budget.

Average Cost of Fitbit Devices

The cost of Fitbit devices varies based on their type and features. Here’s a breakdown of the average cost range of each type of Fitbit device:

Inspire 2
Charge 5
Versa 3





It’s important to note that these are the manufacturer’s suggested retail prices and may vary based on promotions, discounts, and taxes. Additionally, some retailers may offer financing options to make the purchase more affordable.

In this guide, I will discuss the different types of Fitbit devices, the factors that affect their cost, and where to buy them.

Different Types of Fitbit Devices

Fitbit offers several types of devices that cater to different needs and preferences. The most common types of Fitbit devices include:


Fitbit Inspire 2

This is the most affordable device in the Fitbit lineup, priced at $99.95.

It offers basic features such as tracking steps, distance, calories burned, and sleep, as well as notification alerts and a battery life of up to 10 days.


Fitbit Charge 5

Fitbit Charge 5 is priced at $179.95 and offers advanced features such as built-in GPS, heart rate monitoring, stress management tools, and over 20 exercise modes.

FITBIT Charge 5

Fitbit Versa 3

Priced at $229.95, Fitbit Versa 3 is a smartwatch that offers a range of features such as built-in GPS, heart rate monitoring, sleep tracking, music storage and control, and voice assistant integration. It also has a battery life of up to 6 days.

Fitbit Versa 3 Health & Fitness Smartwatch

Fitbit Sense

This is the most advanced device in the Fitbit lineup, priced at $329.95.

It offers all the features of the Fitbit Versa 3, as well as additional health tracking tools such as EDA (electrodermal activity) and ECG (electrocardiogram) sensors, skin temperature monitoring, and stress management tools.


Factors That Affect the Cost of a Fitbit Device

Several factors affect the cost of a Fitbit device. Here are some of the most common ones:

  1. Features – Fitbit devices with more advanced features such as built-in GPS, heart rate monitoring, and voice assistant integration are generally more expensive than basic models.
  2. Materials – Fitbit devices made with premium materials such as stainless steel or leather may have a higher cost than devices made with plastic.
  3. Design – Special edition or limited-edition Fitbit devices may have a higher cost due to their unique design and exclusivity.
  4. Accessories – Fitbit offers a range of accessories such as bands, cases, and chargers that can add to the overall cost of owning a Fitbit device.
Where to Buy Fitbit Devices?

Fitbit devices can be purchased from a variety of sources, including official Fitbit stores, online retailers, and electronics stores.

Here’s a breakdown of the prices and availability of Fitbit devices in each location:

  1. Official Fitbit stores – Fitbit has several official stores located around the world, where customers can purchase devices directly from the manufacturer. Prices are typically the same as the manufacturer’s suggested retail price, and customers can enjoy the assurance of buying from an authorized retailer.
  2. Online retailers – Online retailers such as Amazon, Best Buy, and Walmart often offer Fitbit devices at competitive prices. Customers can also take advantage of discounts, promotions, and free shipping options. However, it’s important to ensure that the seller is reputable and reliable before making a purchase.
  3. Electronics stores – Large electronics retailers such as Target and Costco also carry Fitbit devices. Prices may vary based on location and promotions, and customers can see and try the devices in person before making a purchase.


Fitbit devices are a great way to track your fitness and health metrics on the go. The cost of a Fitbit device varies based on its type, features, materials, design, and accessories.

By knowing the average cost range and the factors that affect the cost, you can make an informed decision and choose a device that fits within your budget and needs.

Additionally, by choosing a reputable and reliable seller such as an official Fitbit store or a trusted online retailer, you can ensure that you’re getting a quality product at a fair price.


How much does Fitbit Premium cost?

Fitbit Premium is a paid subscription service that offers personalized insights, guided programs, and advanced health data analysis. It costs $9.99 per month or $79.99 per year.

How much does the Fitbit Sense cost?

The Fitbit Sense is the most advanced device in the Fitbit lineup and is priced at $329.95.

Is the Fitbit app free to use?

Yes, the Fitbit app is free to download and use. However, some features such as Fitbit Premium require a paid subscription.

Is Fitbit Premium worth it?

Fitbit Premium is worth paying for if you want personalized insights, guided programs, advanced health data analysis, and exclusive content such as wellness reports and guided meditation.

What are some of the best Fitbit devices for fitness tracking?

The Fitbit Charge 5, Fitbit Versa 3, and Fitbit Sense are some of the best Fitbit devices for fitness tracking, as they offer advanced features such as heart rate monitoring, GPS tracking, and personalized insights.

Are fitness trackers worth it?

Fitbit devices are worth paying for if you want to track your fitness and health metrics on the go and receive personalized insights and guidance.

Are Fitbit devices water-resistant?

Some Fitbit devices such as the Fitbit Charge 5, Fitbit Versa 3, and Fitbit Sense are water-resistant and can be worn while swimming or showering.

Are there any Fitbit offers or discounts available?

Fitbit offers discounts and promotions from time to time, especially during holidays and special events. Keep an eye on their website and social media pages for the latest offers.

How much does the Fitbit Inspire 2 cost?

The Fitbit Inspire 2 is the most affordable device in the Fitbit lineup and is priced at $99.95.

What is a Fitbit wellness report?

A Fitbit wellness report is a personalized analysis of your health and fitness data, including sleep, heart rate, and activity metrics. It provides insights and guidance on how to improve your overall wellness.

What is the Fitbit Ace 3?

The Fitbit Ace 3 is a fitness tracker designed for kids aged 6 and up. It offers features such as activity tracking, step counting, and parental controls.

Bill Otto
I, Bill Otto, have been playing a role in Aerospace Projects and Commercial Space since 2011. As a writer, I have the desire to understand how things work! I started out on the technical side but found my love for writing and copywriting. As an engineer, I know how to speak the language and know valuable information about the products and services that I write about. I’m also an audio and video recording enthusiast since the 1970s and one of my favorites is the VHS format because it has the highest resolution of any analog recording format. I describe VHS as the Encyclopedia Britannica of the World!